To visually express Pandora’s new logo and vibe, we wanted to create a hype video that showcased our artist-to-fan mentality. We pulled from years of pre-captured content and worked closely with the labels to approve and clear the usage of our footage for promotional purposes.
Creative Direction: Julie Scelzo
Produced: Michael Baca and Wendy Lynn-Brown
Label Clearances Lead: Angela Abbott
Design Leads: Jeff Ho and Shanna Pang
Edit: 215 McCann