Pandora teamed up with Western Union to renew their custom Pandora station called Sidestage. The station experience features Vance Joy with an artist curated playlist and interview bites. This video piece was produced to drive awareness of Western Union’s brand and funnel traffic to Pandora’s Vance Joy playlist. I co-directed the 3 video pieces and audio experience on station.
Creative Strategy and Photography: Michael Baca
Director: Matt Muir
Producers: Chris Olhson and Mat Thomas
Production: Revelator Media