My name is Michael Baca, but most just call me Baca.

I’m a creative lead and art director with an intense curiosity. Always looking for an honest and beautiful way to tell a story — about a product, brand, or human. I specialize in art direction, end-to-end content production, and conceptual thinking. I have extensive experience collaborating with and leading copy, design, animation, strategy, and junior creative teams.

My ethos is rooted in being kind and compassionate. I aim to bring positivity and a passion for the craft to everything I do.

In my happiest moments, I am exploring outside with my two little kids, wife, and dog… and usually a camera and coffee.

I’m currently based in San Francisco, working as a Creative Lead of Photo for Airbnb. Most recently, I was an ACD for Google as part of BASIC® Agency, leading photography efforts for Pixel.

For Commercial and Commissioned work, please visit my Work page. I will provide the secret password upon request due to confidential client material.

Select Clients

Airbnb

Juxtapoz

Vans

Squarespace

Cult Gaia

Starbucks

Levi’s

Skills

Art Direction

Brand Storytelling & Positioning

Photo and Video Production

Social Strategy

Consumer Marketing

Team Leadership

Design and Copy

Career

2025 — Airbnb | Creative Lead, Photo (Contract, Current)

2021 — Google @ BASIC® Agency | Associate Director, Creative

2019 — Lyft | Lead Photographer & Editor

2013 — Pandora Radio | Creative Strategist & Photographer

2011 — Discovery Communications | Associate Producer

2010 — Future US Publications | Video Producer & Editor

Industry Recognition & Involvement

Webby Winner and Nominee

Clio Nominee

Cannes Lion Nominee

The One Club for Creativity

APOSTROPHE Mentorship Program

AI-AP Jury

Contact

baca4149@gmail.com

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